By default Freeway exports graphic items with 256 colors or less in GIF format, and with more than 256 colors in JPEG format. However, you can specify the export format explicitly for any item and, if required, specify the individual parameters determining how the graphic is exported when you publish the site.

For more information about the export settings for each of the graphics formats refer to the Freeway Reference guide.
It is good practice to set meaningful alt (or alternative) text for each of the graphics on your site. This is displayed to users who choose not to display the graphics, and provides information that can help your site get indexed by search engines.
By default the alt text is set to the name of the graphic.
